Competitive Watch:Jackson Hewitt Shows Us How To Do It

This is Steve

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Steve did his taxes at Jackson Hewitt and just found out how much he’ll be getting back this year. Want to feel as excited as Steve at tax time? Jackson Hewitt’s How You Do It℠

Note they are trying to goose conversation with #howyoudoit on Twitter!/search/%23howyoudoit

NYTimes notes, too

Turning Tax Time Into Party Time
New York Times
A new ad campaign for Jackson Hewitt Tax Service wants to change that by … The new campaign, “Jackson Hewitt’s How You Do It,” is the first with the …
New York Times

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