Australian Bank NAB Calls Out Competitors’ Short-Comings

From Chris Lawrence:

This one could be a source of inspiration.   Not sure if you followed the results from Cannes, but this work from an the Australian bank NAB swept up many awards.  It’s a campaign in which the bank “Broke Up” with it’s competition–playing off how many consumers saw very little differentiation between the four main banks.  NAB’s efforts basically called-out their competitors on where they were falling short.  A nice way to trigger someone to re-evaluate their relationship.   Could be interesting fodder for our Turbo Tax discussions next week.

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